| Canada's beer landscape is growing |
Canada's beer landscape is growing
“For beer drinkers who haven't tried Molson M, it's brewed using proprietary yeast and a touch of roasted caramel malt to make it a distinct, malty, sweet, clean tasting lager. It features select hops to provide a subtle floral aroma and impart the great balance of bitterness,” says David.
The Canadian Brewing Awards take place annually, and feature over 30 style categories. Each beer is judged on five criteria, aroma, appearance, flavour, mouth–feel, and overall impression. |
(NC)—The beer landscape in Canada is constantly expanding, with new brands and flavours arriving to give Canadian beer drinkers more options. This spring, one of the celebrated arrivals is Molson M, the world's only microcarbonated lager, and a beer that won the gold in the North American Style Premium Lager category at the 2010 Canadian Brewing Awards.
“We've been planning to make Molson M available across Canada since its successful launch in Quebec last year, but the timing seems perfect following the big award win,” says Francois David, senior brand manager for Molson M. “The 2010 awards featured 390 entries submitted for judging with 76 Canadian breweries participating, making it the largest brewing competition ever held in Canada. That experts chose Molson M best in class is something our Molson brewmasters are quite proud of.”| < Prev | Next > |
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